Thursday, March 4, 2010

Nike Grind

Apparently, Nike is now recycling components of old sneakers into what it calls Nike Grind. Nike Grind is broken down into three subcategories including rubber (made from the outer sole), foam (made from the midsole), and fiber (made from the fabric components). The Grind rubber is used for track and playground surfaces, the foam is used to pad outdoor courts, and the fiber is used for cushioning pads for indoor courts. There are plants that do this recycling work in the Midwest, Europe, and Australia. Of course anything recycled provides a good impact on the environment, but I think Nike would do better to recycle the old shoes to produce shoes for the poorest areas of the world, places where people can't afford shoes. Watch the video of how it's done.

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