Industrial Design Consultancy, a design firm located in the UK, has come out with a revolutionary motorcyle helemt to help reduce rotational injury in the event of a crash. The SuperSkin, as it's called, mimics the human head in that it has a tough synthetic, stretchable skin that covers the surface of the hard polymer helmet. Stephen Knowles, the managing director says that in the event of a crash, the skin will slide over the hard surface and stretch; reducing "these dangerous rotational forces being transmitted to the head and brain." The prototype will be put on the market this summer by the company Laser Helmets. IDC is a multifaceted firm, designing products in fields such as Medical, Industrial, Consumer, and Transport.
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